The world of content marketing can be confusing because there is so much unnecessary information floating around. So when it comes to content marketing it gets difficult for one to decide which one to incorporate into their own strategy and how.
There are numerous types of content marketing but we are only going to discuss the most popular ones. This will help us understand different types of content marketing that could benefit you in more than one way in highlighting your products/services to stand out in this crowded world.
The idea behind this article is to provide an accurate and precise knowledge base of the selected content marketing types to help you create a content map that could save time and a lot of effort. This could also lead you to dig into an in-depth analysis of what will help you further segment the target market.
In the end what matters most is that what works best for your organization When you want to create a splash with your campaigns, you have a variety of content marketing options to pick from.
A content library for your brand’s marketing objectives might be tough to create since there are so many types of content to choose from.
If you’re just starting or looking to add more variety to your content marketing calendar, keep reading.
Types of Content Marketing
- Blogging
- Video
- Podcasting
- Infographics and iamges
- Email Marketing
- Ebooks
- Lead Magnets
- Whitepapers
- Slideshare / Powerpoint presentations
- Quizzes/tools
- Checklists
- Courses
- Webinars
- Free apps
- Social media posts
Blog Posts: You may attract potential buyers by having a blog on your website that relates to your product and its market. Improve your SEO with a blog post. It’s an inexpensive method to get organic traffic.
However, even if your content is doing well, there’s always an opportunity for growth. A fresh blog post every other day isn’t necessary. With only one blog post, you may dramatically increase your website’s SEO traffic.
Video
Search engine optimization and social media continue to increase the efficacy of video marketing. 95% of companies that employed video on social media gained new consumers, according to a recent study.
Storytelling and displaying the human aspect of your business are ideal for this style. Videos have a tendency of engaging an audience quickly.
Podcasting
This type of content basically falls somewhere in between the written and visual categories. Podcasts are a great way to listen and share your experiences as well creating an impact in listeners’ minds.
They are often repurposed as content to cater to another audience type on different platforms. Adding podcasts to your mix can be very helpful.
Customers expect a particular outcome. They seek a solution and are searching for someone to meet their requirements.
That is the goal of the content. It guarantees that your target finds you when they are seeking you.
That is the essence of the marketing process.
Team TBSO
3. Infographics and imges
Infographics and images can certainly leave a long-lasting impression and have the ability to amplify your target audience’s interest in your article/blog post. Improve upon your existing media that include infographics and images and you just might stand out from your more established competitor.
It is true that most people will just skim through your articles and blog posts but it is also necessary to adopt a style that is informative and has more images so the content does not come out as boring.
4. Email Marketing
Email is still the quickest and most direct means to reach clients with crucial information after more than two decades. To avoid being buried in your customer’s inbox, successful email campaigns must be extremely engaging, relevant, educational, and amusing.
To be successful, your marketing emails must meet 5 key criteria. They must be:
1. Trustworthy
2. Relevant
3. Conversational
4. Cross-channel coordinated
5. Strategic.
You can also utilize email marketing to interact with your audience and provide even more value by sending daily or weekly newsletters, how-to guides, promotions, or simply educational articles related to your business (just like this one).
6. Ebooks
Consider eBooks to be longform blog material if you’ve never produced one before.
You may give a significant amount of value to your consumers by releasing an eBook. eBooks are not anticipated to be as long as a novel, but they will be far longer than any other form of written content.
Giving out free ebooks is another great method to build your email list.
Tips # 1
Choose Your Primary Content-Type
Think about how you created a piece of content in the past before you had someone develop a content creation framework. Consider what went well, what roadblocks you hit, and what you’ll need to work into your process to avoid these roadblocks the next time around.
7. Lead Magnet
A lead magnet is an essential component of any content marketing plan. You want to attract prospects and encourage them to exchange contact information for content. While all of the content marketing categories listed below may potentially be used to generate leads, there are a few forms of content that excel at producing leads
- Trials
- Ebooks.
- Cheatsheets
- Checklist
- Contests
- Guide
- Reports
If you want your company to stand out in a crowded field, you must provide compelling and value-driven content.
Team TBSO
8. Whitepapers
Whitepapers, like log form articles, are longer types of content that are generally more researched based and focus on giving clients comprehensive information. Whitepapers establish credibility to a business and deliver enormous value to potential clients by utilizing extensive research and statistics.
9. Slideshare / Powerpoint presentations
The process of generating and disseminating unique and relevant information in order to attract, acquire, and engage a clearly defined target audience – with the goal of driving lucrative consumer action.
With your excellent PowerPoint presentations, SlideShare may be a terrific tool for promoting your business and reaching your target market. Furthermore, your audience may study your material at their leisure using the SlideShare platform.
10. Quizzes/Tools
Customers are more likely to interact with your brand when it is interactive. This can be accomplished through the use of quizzes, exams, or games. Get imaginative and come up with themes that your target audience will find difficult to refuse because everyone loves a fun quiz.
What is Interactive content and why should you use it?
We may define interactive as ‘a piece of content that demands engagement.’ From the audience’s point of view, it’s active rather than passive.
A good content marketing strategy focuses on relevancy and connection with target audiences over time and across multiple platforms.
Team TBSO
11. Checklist
Checklists add value to potential consumers. They demonstrate a step-by-step solution to an issue and may be structured to match your social network pages.
It’s as simple as considering how your product fits into the everyday routine of your target customer. You may also develop an internal checklist for the team to utilize while ensuring that some content is always client-specific.
Tip # 2
Select the Best Format for Your Niche
If you’re looking for a place to start, consider using popular available social media such as Facebook posts, Instagram posts
12. Courses
Four Different Types of Online Courses You Can Create
- Online Course Type #1: The Introductory Course.
- Online Course Type #2: The Transformation Course.
- Online Course Type #3: The Certification Course.
Tip # 3
If you are just getting started with building your team
or looking for resources to help you complete the project, consider hiring an SEO expert freelancer as your first team member.
13. Webinars
Here are the most popular webinar types that you can host to grow your brand and your influence.
- Employee Training Webinars.
- eLearning Webinars.
- Thought Leadership Webinars.
- Product Demonstration Webinars.
- Customer Onboarding Webinars.
- New Feature Webinars.
- Lead Nurturing Webinars.
- Corporate Communication Webinars.
14. Free Apps
Don’t waste another minute and try to fit them into your business strategy. You need to see what suits best for your target audience. Free apps like content creation software that lets you easily combine text, images, and video content for better storytelling online. Also, almost every other content-sharing app is free to use and they are thriving on advertisements as they are highly populated with audiences across the globe.
15. Social Media Posts
Social media posts are extremely popular due to their ability to communicate the message, interact by commenting, tagging, and sharing to make it to a point where it can get viral overnight. It could be anything like:
- Ask a question.
- Invite fill-in-the-blank responses.
- Offer free advice and tips.
- Split fans into two segments.
- Comment on trending topics.
- Leverage nostalgia.
- Invite user-generated content.
- Post video.
Conclusion
Unless you have a never ending bag of money on you for paid acquisitions, content should definitely be your biggest marketing strategy.
If you have read this far, we are sure you must have understood the fact that creating master content strategy for any business is not an easy thing. If you would like to have a professional to create, design and manage your content for your business you can click below to learn more…
VRDMarketing 