With roughly one billion monthly active users, Instagram belongs to the most popular social network worldwide. Instagram is a platform that serious marketers definitely need to pay attention to.
You may have thought Instagram was for individual photographers or those just having some fun sharing photos, but the reality is that it is marketing heaven for marketers. When you are marketing a product or service, one of the basic core principles of marketing is to go where your customers are!
There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.
Daily users spend about 8 minutes on the app and 500 million use Stories daily.
TBSO
Clients, revenue, money. The end goal of most people on social media. But how do you actually go from Pont A to Point B
How to Use Instagram for Marketing
In this article – we will cover inbound/outbound lead generation. In a nutshell, this means that we will be facelifting our Instagram Profile to attract more followers and engagement.
Here are 10 effective Instagram marketing ideas (that actually work) that you can utilize to get the most out of the popular platform.
1. Create a Professional Profile.
Switch to a business profile as soon as possible. Make sure you have an Instagram Business Account before you start thinking about your Instagram marketing strategy.
It is simple to convert your current profile to a business account.
To begin, go to your settings and select “Switch to Business Profile.”
Appear on more search results on the Explore page. Did you know the name field in your bio is searchable? That means you can it to words that best fit your profile description.
2. Use Instagram Marketing Tools for Free
Instagram business accounts are quite similar to Facebook business profiles.
Insights allow you to examine statistics such as impressions, engagement data, and more.
You may even receive a breakdown of your followers’ demographics, including their age, gender, location, and most active hours.
These free tools are invaluable because they allow you to see exactly how consumers engage with your content.
The more you understand how people interact with your articles, the more you can tailor your content to increase engagement.
Product teasers are a type of post that is virtually always eye-catching.
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3. Create a Teaser Campaign
A successful product launch should start with teaser marketing.
Teaser campaigns are intended to provide glimpses of items and information to act as hints, increasing enthusiasm and anticipation before your debut. As a result, when the big day arrives, consumers will be thrilled about your product and eager to share or purchase it. Instagram highlights, stories, and posts will let the audience know a little bit about the product and it is the hype that it deserves.
Product teasers are a type of post that is virtually always eye-catching.
4. Contests should be used to engage users.
We all want to win amazing things, don’t we? Hosting social media competitions centered on your product launch is an excellent method to generate buzz.
Instagram Marketing tools are invaluable because they allow you to see exactly how consumers engage with your content.
The more you understand how people interact with your posts, the more you can tailor your content to increase engagement.
5. Use Awesome content to lead people to your profile.
You may send these high-performing posts to potential consumers later.
Run several posts to various audiences at the same time to increase interaction. Keep in mind that there are several types of postings you may share, such as:
- Photo
- Video
- Carousel/Dynamic Ads
- Stories
- Stories Canvas
6. Use Instagram stories for business leads
Instagram Stories may help you create leads if you want to.
Instagram stories are distinct from ordinary Instagram posts in that they are presented in a “slideshow” style.
Stories are only available for 24 hours, but they may be saved to any of your devices and re-used at a later time.
This function is reminiscent of Snapchat Stories (and is even a direct competitor).
When a user clicks on your photo at the top, a window with your Story will open.
Instagram also makes it simple to experiment with various sorts of content Photos, short videos, rewind videos, live videos, and Boomerangs may all be found under the Stories section. Canva and Picassa are two apps that may help you produce stunning graphics and movies for your stories.
7. Post Constantly–and at the Right Times
Social never takes a break. Maintain a consistent stream of content both before and after your launch. You want to establish a presence in your users’ minds and work hard to keep it by not letting them forget about you. The only way to do so is to engage them on a regular basis.
While this data shows a broad “best time to post on Instagram,” the fact is that the optimal Instagram posting hours will be specific to your account and audience.
“Your Instagram followers are likely active at different times than competitor accounts, so finding out when your followers are online will benefit engagement.”
@tbso
When is the best time to post on Instagram based on your industry?
Every Instagram account has a distinct audience regardless of its industry, from different locations and time zones. Therefore, determining the optimum Instagram posting hours is critical for every account.
The ultimate Instagram engagement test for various industries and concludes with the following best Instagram posting times
- Mon: 6:00 am, 10:00 am, and 10:00 pm EST
- Tues: 2:00 am, 4:00 am, and 9:00 am EST
- Wed: 7:00 am, 8:00 am and 11:00 pm EST
- Thurs: 9:00 am, 12:00 pm, and 7:00 pm EST
- Fri: 5:00 am, 1:00 pm, and 3:00 pm EST
- Sat: 11:00 am, 7:00 pm, and 8:00 pm EST
- Sun: 7:00 am, 8:00 am, and 4:00 pm EST
8. Never Neglect Your CTA – Call to Action!
Incorporate calls to action into your postings. Sharing information about your launch, how amazing your product is, or beautiful dog photographs isn’t enough. Ask yourself:
Do you want consumers to spread the word about your product?
Do you want them to take part in a contest?
Let your audience know!
9. Use targeted Hashtags
Follow targeted & relevant hashtags in your industry. Engage with them in their stories., posts, DMs. If you are hoping to get more genuine engagement, you need to get super-relevant and niche-oriented with your hashtags.
Use hashtags specific to your account and industry to reach your target market.
10. Use voice Notes in DMs
Using voice notes in your DMs, build trust with your audience. Let them hear your voice instead of staring at your words.
ProTip:
Instagram Highlights are simply Instagram stories that you choose to permanently display on your profile. If you add a story to a Highlight, it will remain accessible even after 24 hours, making it an excellent method to keep your most successful articles running.
tbso
Highlights
Take away
It’s simple to persuade your pals to like photographs of your nice breakfast or to gain views with a kitten video. Building a business account is more difficult, but we’re willing to bet you still follow a lot of businesses from your personal account—90 percent of Instagram users do. We are not suggesting that you mimic your favorite business, but rather that you consider what makes that company account worth following and allow that to inspire you. Then, combine that idea with the advice we’ve provided here to develop an Instagram marketing plan tailored to your brand.
Instagram is a powerful platform that can link you with millions of prospective consumers, regardless of your company goals.
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