Best time to post on Social Media in 2022

Best time to post online

Are you unsure when to post? Check out our article to find out what the optimum times are to post on the top 5 social networks for direct sellers!

Social media is primarily about interacting with others. If you can’t persuade people to connect with you on social media, you won’t be able to reap the full benefits of social media. This is true for any business, regardless of size, kind, or specialization.

However, while we all know that social media interaction is an essential component of any social media marketing plan, obtaining the appropriate engagement is not always straightforward. The following suggestions will assist you in developing a social media marketing plan that will increase engagement.

In this blog post, I will be breaking down the Best Time to Post on Facebook, Instagram, Twitter, Pinterest, and Linkedin.

  1. Facebook
  2. Pinterest
  3. Twitter
  4. Instagram
  5. LinkedIn

1. Facebook

The best time to post: 1:00 PM to 3:00 PM

Days: Thursday & Friday

People lose steam towards the end of the workweek and want to be online.

Facebook Global Engagement Heat-map
Source: Sprout social

2. Pinterest

The best time to post: 8:00 PM to 11:00 PM & 2:00 AM to 4:00 AM

Days: Saturday and Sunday

If the majority of your target audience works a 9-5 job, the optimal times to publish on Pinterest are before/after work hours and at lunchtime; avoid sharing pins during working hours.

Pinterest Best days to share pins

3. Twitter

The best time to post: 8-10 am and 6-9 pm

Days: Monday through Friday

The best time to tweet totally depends on your audience.

If you are looking for better engagement, then you should either post early in the morning (7-9 am) or late in the night (8-11 pm). As people often check out Twitter during the week workday.

Twitter Global Engagement Heat-map
Source: sprout social

4. Instagram

Best times: Tuesday 11 AM –2 PM,

Days: Monday through Friday

Most activity on Instagram happens on Monday when people start their work week.

Determining the best time to post on Instagram depends on your Instagram Strategy and carefully studying your audience evaluating when your audience is mostly online. Here are the best time slots to post on Instagram as well as the global engagement pattern:

Best time to post on Instagram
Source: Kicksta.co
Instagram Global Engagement Pattern
Source: Influencer Marketing Hub

5. LinkedIn

The best time to post: 7:00 AM to 9:00 AM & 5:00 PM to 7:00 PM

Days: Tuesday, Wednesday, and Thursday

Most networking is done before and after work mid-week.

Best time to post on Linkedin
Source: Social Pilot
LinkedIn Global Engagement Heat-map
Source: Sprout Social

Takeaway

The most important insights regarding the optimum time to publish on social media

Post in your audience’s time zone, not yours.

Finally, there is no foolproof global optimal time to publish on social media. The best time for your brand is as unique as your audience, and it differs for each channel.

However, with suitable information, improving your publishing schedule may provide tangible effects and increase your social ROI.

Pay special attention to the previous post-performance on Twitter and LinkedIn.

Examine the previous post-performance and when your followers are online on Instagram and Facebook.

Hiring a Freelancer for content creation and publishing could be a life-changing decision. They could create content at the optimal time to function, determine the best times to post on social media. Professionally optimize your schedule according to when you’re most likely to receive the most Impressions, Engagements, and Link Clicks.

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